{"id":17246,"date":"2025-07-11T15:43:06","date_gmt":"2025-07-11T12:43:06","guid":{"rendered":"https:\/\/ideaderma.com\/advanced-series-silky-brightening-serum-30-ml\/"},"modified":"2026-01-14T09:10:45","modified_gmt":"2026-01-14T06:10:45","slug":"advanced-series-silky-brightening-serum-30-ml","status":"publish","type":"product","link":"https:\/\/ideaderma.com\/en\/advanced-series-silky-brightening-serum-30-ml\/","title":{"rendered":"Advanced Series Silky Brightening Serum 30 ml"},"content":{"rendered":"<style>\n<p>  .bg-yellow-title {\n    background: url(\"https:\/\/ideaderma.com\/wp-content\/uploads\/2025\/09\/yellow-title.png\")no-repeat center \/ contain;\n    min-height: 50px;\n  }<\/p>\n<p>  @media (max-width: 768px) {\n    .bg-yellow-title {\n      min-height: 40px;\n    }\n  }<\/p>\n<\/style>\n<div class=\"row col-12 p-1 mx-auto border-round bg-light align-items-center\" title=\"bg-light\">\n<div class=\"col-12 col-md-6 my-1 my-md-auto order-2 order-md-1\">\n<div class=\"row m-auto justify-content-center text-center \">\n<div class=\"col-12\">\n<h2 class=\"fw-bold fs-1\">Idea Derma<\/h2>\n<\/p><\/div>\n<div class=\"col-12 px-1\">\n<h2 class=\"fw-bold fs-2\" style=\"color: #ffb548;\">Advanced Series Silky <br \/>Brightening Serum 30 ml <\/h2>\n<\/p><\/div>\n<div class=\"col-12 px-1\">\n<p class=\"fs-4 px-md-3 px-1\">A creamy serum that helps even skin tone, reduce the appearance of dark spots, and provide a brighter-looking complexion<\/p>\n<\/p><\/div>\n<div class=\"row col-12 px-1 px-md-2 justify-content-center align-items-center mt-md-1\">\n<div class=\"col-3\">\n          <img decoding=\"async\" src=\"https:\/\/ideaderma.com\/wp-content\/uploads\/2025\/09\/arbutin.png\" alt=\"\" class=\"my-1\" \/>\n        <\/div>\n<div class=\"col-3\">\n          <img decoding=\"async\" src=\"https:\/\/ideaderma.com\/wp-content\/uploads\/2025\/09\/niacinamide.png\" alt=\"\" class=\"my-1\" \/>\n        <\/div>\n<div class=\"col-3\">\n          <img decoding=\"async\" src=\"https:\/\/ideaderma.com\/wp-content\/uploads\/2025\/09\/tranexamic-acid.png\" alt=\"\" class=\"my-1\" \/>\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-md-6 my-1 my-md-auto text-center order-1 order-md-2\">\n    <img decoding=\"async\" src=\"https:\/\/ideaderma.com\/wp-content\/uploads\/2026\/01\/8684215391034-img-top.png\" alt=\"\" class=\"my-1\" \/>\n  <\/div>\n<\/div>\n<div class=\"row text-center justify-content-center mx-auto pt-1 pt-md-2 border-rounded bg-cover bg-center\" style=\"background: url('https:\/\/ideaderma.com\/wp-content\/uploads\/2025\/09\/blue-bg.png'); background-repeat: no-repeat; background-size: cover;\">\n<div class=\"row col-12 text-center my-2 align-items-center\">\n<div class=\"col-12 col-md-6 m-auto\">\n<h2 class=\"fw-bold fs-1 text-white my-1 my-md-0\" title=\"text-white\">Idea Derma<\/h2>\n<\/p><\/div>\n<div class=\"col-12 col-md-6 mx-auto d-flex justify-content-center align-items-center bg-yellow-title\">\n<h2 class=\"m-0 fw-bold fs-4\" style=\"transform: rotate(-2deg);\">Innovative Solutions for Your Skin<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row col-12 mb-2 mt-1 mx-auto justify-content-center justify-content-md-evenly \">\n<div class=\"col-12 col-md-6\">\n<p class=\"fs-5 text-left text-white\" title=\"text-white\">Simplify Your Routine, Boost Your Glow! <br \/>Formulated with Arbutin, Niacinamide, Tranexamic Acid, and Potassium Azeloyl Diglycinate, Advanced Series Silky Brightening Serum is a creamy skincare product developed to help brighten skin tone and reduce the appearance of uneven skin tone. Its targeted formula helps diminish dull and uneven-looking skin, supporting a brighter and more radiant appearance.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-md-6\">\n<p class=\"fs-5 text-left text-white\" title=\"text-white\">By combining the power of a serum with a creamy texture, it delivers intensive care while offering a practical solution for daily use. It absorbs quickly without leaving a greasy or sticky feeling. Bringing cream and serum together in a single step, this product is an ideal choice for those seeking a more even-toned, smoother, and brighter-looking skin within minimalist skincare routines.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"w-100 my-2\">\n    <img decoding=\"async\" src=\"https:\/\/ideaderma.com\/wp-content\/uploads\/2026\/01\/8684215391034-img-serit.png\" alt=\"\" class=\"w-100\" \/>\n  <\/div>\n<\/div>\n<div class=\"row col-12 p-1 mx-auto my-2 border-round bg-light align-items-center\" title=\"bg-light\">\n<div class=\"col-12 col-md-6 text-center my-auto\">\n    <img decoding=\"async\" src=\"https:\/\/ideaderma.com\/wp-content\/uploads\/2026\/01\/8684215391034-img-bot.png\" alt=\"\" class=\"my-1\" \/>\n  <\/div>\n<div class=\"col-12 col-md-6 my-1 my-md-auto\">\n<div class=\"col-12 my-2 px-0 px-md-1\">\n<h2 class=\"fs-4\">Minimalist Skincare Routine<\/h2>\n<p class=\"fs-5\">Offers a practical skincare routine by combining the effects of a serum and a cream in a single formula, eliminating the need for multiple products. Helps support a regular and sustainable skincare routine with fewer products.<\/p>\n<\/p><\/div>\n<div class=\"col-12 my-2 px-0 px-md-1\">\n<h2 class=\"fs-4\">Brightening Care That Evens Skin Tone<\/h2>\n<p class=\"fs-5\">Supports a more balanced-looking skin tone and helps reduce the appearance of dullness. Aims to promote a brighter, more even, and homogeneous skin appearance.<\/p>\n<\/p><\/div>\n<div class=\"col-12 my-2 px-0 px-md-1\">\n<h2 class=\"fs-4\">Effective Skincare in One Step<\/h2>\n<p class=\"fs-5\">Delivers intensive care in a single step, helping save time. Suitable for both day and night use, it simplifies your routine while supporting intensive skin care.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"col-12 text-center my-1\">\n<h2 class=\"fs-4\">Complementary Products<\/h2>\n<div style=\"overflow-x: auto;\">\n<table class=\"mx-auto w-100 fs-5\">\n<tbody>\n<tr style=\"text-align: center;\">\n<td><\/td>\n<td width=\"25%\">\n            <a href=\"https:\/\/ideaderma.com\/en\/glycolic-acid-facial-cleansing-foam-200-ml\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n              <img decoding=\"async\" src=\"https:\/\/ideaderma.com\/wp-content\/uploads\/2025\/07\/glikolik-asit-kopuk-200-ml.png\" alt=\"\" class=\"my-1\" \/><br \/>\n            <\/a>\n          <\/td>\n<td width=\"25%\">\n            <a href=\"https:\/\/ideaderma.com\/en\/aha-bha-pha-clarifying-and-brightening-toner-200-ml\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n              <img decoding=\"async\" src=\"https:\/\/ideaderma.com\/wp-content\/uploads\/2025\/07\/aha-bha-toner-yeni.png\" alt=\"\" class=\"my-1\" \/><br \/>\n            <\/a>\n          <\/td>\n<td width=\"25%\">\n            <a href=\"https:\/\/ideaderma.com\/en\/ideasun-anti-age-spf50-sunscreen-50-ml\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n              <img decoding=\"async\" src=\"https:\/\/ideaderma.com\/wp-content\/uploads\/2025\/07\/ideasun-anti-age.png\" alt=\"\" class=\"my-1\" \/><br \/>\n            <\/a>\n          <\/td>\n<\/tr>\n<tr class=\"text-center\">\n<td><\/td>\n<td class=\"p-1 border-left\">\n            <a href=\"https:\/\/ideaderma.com\/en\/glycolic-acid-facial-cleansing-foam-200-ml\/\"><br \/>\n              <strong>Idea Derma Glycolic Acid Facial Cleansing Foam 200 ml<\/strong><br \/>\n            <\/a>\n          <\/td>\n<td class=\"p-1 border-left\">\n            <a href=\"https:\/\/ideaderma.com\/en\/aha-bha-pha-clarifying-and-brightening-toner-200-ml\/\"><br \/>\n              <strong>Idea Derma AHA BHA PHA Clarifying and Brightening Toner 200 ml<\/strong><br \/>\n            <\/a>\n          <\/td>\n<td class=\"p-1 border-left\">\n            <a href=\"https:\/\/ideaderma.com\/en\/ideasun-anti-age-spf50-sunscreen-50-ml\/\"><br \/>\n              <strong>Idea Derma Ideasun Anti-Age SPF50+ Sunscreen 50 ml<\/strong><br \/>\n            <\/a>\n          <\/td>\n<\/tr>\n<tr class=\"text-center\">\n<td class=\"p-1 border fw-bold\">Usage<\/td>\n<td class=\"p-1 border\">\n            <em>Skin<\/em>\n          <\/td>\n<td class=\"p-1 border\">\n            <em>Skin<\/em>\n          <\/td>\n<td class=\"p-1 border\">\n            <em>Skin<\/em>\n          <\/td>\n<\/tr>\n<tr class=\"text-center bg-gray\" title=\"bg-gray\">\n<td class=\"p-1 border fw-bold\">\n            <strong>Benefit<\/strong>\n          <\/td>\n<td class=\"p-1 border\">Provides anti-blemish care.<\/td>\n<td class=\"p-1 border\">Helps support a more even skin tone with its AHA BHA PHA content.<\/td>\n<td class=\"p-1 border\">Provides high sun protection and anti-wrinkle care.<\/td>\n<\/tr>\n<tr class=\"text-center\">\n<td class=\"p-1 border fw-bold\">\n            <strong>Ingredients<\/strong>\n          <\/td>\n<td class=\"p-1 border\">Glycolic Acid, Caffeine, Aloe Vera, Provitamin B5<\/td>\n<td class=\"p-1 border\">AHA, BHA, PHA, Niacinamide, Glycolic Acid, Licorice Root Extract<\/td>\n<td class=\"p-1 border\">Hyaluronic Acid, Brown Algae, Triple Peptide Complex<\/td>\n<\/tr>\n<tr class=\"text-center\">\n<td class=\"p-1 border fw-bold\">\n            <strong>Skin Type<\/strong>\n          <\/td>\n<td class=\"p-1 border\">Blemish-prone skin<\/td>\n<td class=\"p-1 border\">All Skin Types<\/td>\n<td class=\"p-1 border\">Mature skin<\/td>\n<\/tr>\n<tr class=\"text-center\">\n<td class=\"p-1 border fw-bold\">\n            <strong>Product Type<\/strong>\n          <\/td>\n<td class=\"p-1 border\">Dermocosmetic<\/td>\n<td class=\"p-1 border\">Dermocosmetic<\/td>\n<td class=\"p-1 border\">Dermocosmetic<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advanced Series Silky Brightening Serum brightens skin tone and reduces spots with Arbutin, Niacinamide, Tranexamic Acid, and Potassium Azeloyl Diglycinate.<\/p>\n","protected":false},"featured_media":17086,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[173,123],"product_tag":[190],"class_list":{"0":"post-17246","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-facial-serums","7":"product_cat-skincare","8":"product_tag-advanced-serums","9":"pa_cilt-tipi-all-skin-types","10":"pa_ek-ozellik-dermocosmetic","11":"pa_form-serum-en","12":"pa_hacim-30-ml-en","13":"pa_kullanma-amaci-brightening","14":"pa_tip-bottle","16":"first","17":"instock","18":"virtual","19":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/ideaderma.com\/en\/wp-json\/wp\/v2\/product\/17246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideaderma.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/ideaderma.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/ideaderma.com\/en\/wp-json\/wp\/v2\/comments?post=17246"}],"version-history":[{"count":6,"href":"https:\/\/ideaderma.com\/en\/wp-json\/wp\/v2\/product\/17246\/revisions"}],"predecessor-version":[{"id":21543,"href":"https:\/\/ideaderma.com\/en\/wp-json\/wp\/v2\/product\/17246\/revisions\/21543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideaderma.com\/en\/wp-json\/wp\/v2\/media\/17086"}],"wp:attachment":[{"href":"https:\/\/ideaderma.com\/en\/wp-json\/wp\/v2\/media?parent=17246"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/ideaderma.com\/en\/wp-json\/wp\/v2\/product_brand?post=17246"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/ideaderma.com\/en\/wp-json\/wp\/v2\/product_cat?post=17246"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/ideaderma.com\/en\/wp-json\/wp\/v2\/product_tag?post=17246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}